Customer Segmentation with Data Flow in Oracle Analytics

Customer Segmentation Analysis is a popular business issue, especially in Retail domain, where companies need to discover the data and group customers based on customer attributes, such demographics and customer transactions. The results of customer segmentation analysis let the retailers understand the customers’ behavior and create effective campaigns.

This tutorial will describe the usage of Data Flow in Oracle Analytics for resolving the Customer Segmentation problem (the data is hosted in Autonomous Data Warehouse).

CodingSight - Customer Segmentation with Data Flow in Oracle Analytics
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